Market sizing
How big the market is today and how big it can become.
- Total, serviceable and obtainable market
- Top-down and bottom-up approaches
- Historical and projected growth
Finder.Corporate Finance
Market research and industry analysis for business decisions.
Finder carries out market research and industry analysis built for decisions: how big the market is, how fast it grows, who competes and where the opportunity lies, with numbers that feed straight into the business plan, the feasibility study or the investment thesis.
The work is based on desk research: public statistics, industry data, market reports and company information. Interviews and primary research have their own scope, defined separately.
When it makes sense
When the decision depends on understanding the market.
- Entering a new segment or region
Whether the market is large and growing enough to justify entry.
- Business plan assumptions
Market numbers with sources, in place of internal estimates.
- Assessing an acquisition
The target's position in its market and its room to grow.
- Investment thesis
Size, competitive dynamics and sector risks for a fund or investor.
- Product launch
Demand, competitors, reference prices and channels.
- Where to grow
Segments, regions or customers with the greatest potential.
What you receive
The market translated into numbers, each with its source.
Competitive landscape
Who competes for the same customer, and how.
- Competitor map
- Business models and reference prices
- Estimated market shares, where data allows
Trends and regulation
What will change the market in the coming years.
- Demand drivers
- Regulatory and technology shifts
- Sector risks
Benchmarking
How comparable companies perform.
- Financial and operating metrics
- Reference margins and multiples
- Observed best practices
Opportunity assessment
Where the room for the company is.
- Prioritized segments and regions
- Barriers to entry
- Risks and conditions for success
Report and assumptions
Material ready for the decision and the model.
- Executive report
- Database with cited sources
- Assumptions ready for the financial model
Primary research, such as interviews with customers, experts or distributors, and surveys, has its own cost, timeline and methodology. When the case calls for it, it is designed and quoted separately.
Point of view
Market data that becomes an assumption.
Market research is only useful when it ends in a number that goes into the plan.
Every Finder study comes with the assumptions the financial model needs and the source for each, so readers can check where every hypothesis came from.
- Size: how much the market moves.
- Growth: how fast, and why.
- Competition: who competes, and how.
- Share: what is realistic to capture.
How we work
From business question to assumptions.
- Business question
Which decision the research supports and which numbers it must deliver.
- Design and sources
Market definition, sizing approach and sources to use.
- Research and analysis
Data collection, cross-checking sources and testing consistency.
- Report and assumptions
Executive report and assumptions ready for the plan or model.
Frequently asked questions
What clients usually ask.
What is the difference between desk research and primary research?
Desk (secondary) research uses information that already exists: public statistics, industry data, reports and company information. Primary research creates new information through interviews or surveys.
Desk research usually answers questions of market size and dynamics. Primary research comes in when you need to understand the behavior, preferences or willingness to pay of a specific audience.
What are TAM, SAM and SOM?
Three cuts of the same market. TAM is the total addressable market for the category. SAM is the part the company can serve with its product and channels. SOM is the realistic share it can obtain in the coming years, given competition and capacity.
How do you analyze a market before investing?
Start with the definition: which customer, region and product. Size the market with more than one method, understand who already serves that customer and what will change. Then translate it into assumptions: how much the company can sell, at what price and how quickly. Those are what the feasibility study will test.
Which markets can you cover?
Desk research can cover most markets where reliable public and industry data exist. Finder has particular depth in Brazil, and in sectors such as energy, agribusiness, telecom, fintech, logistics and real estate.
Related pages
Finder.Business PlanningThesis, market, assumptions, projections, sources and uses, written for the reader who decides.Explore business planningFinder.Feasibility StudiesCapex, project cash flow, NPV, IRR, payback, sensitivity and risks.Explore feasibility studiesFinder.Investment AnalysisAlternatives compared on the same basis, with the impact on cash and debt.Explore investment analysis
Contact
Let's discuss your market.
Tell us which decision the research should support and which market is at stake. We will suggest the scope, the sources and the timeline.
The first conversation is free of charge.